Preview Milan Design Fair- Salone del Mobile 2013

Without a doubt the most exciting time to be in Milan is during its world-famous Design Week! Since my first visit to the Salone del Mobile three years ago; the annual furniture event which introduced me to the ‘fun‘ in furniture, I’ve been no stranger to Milan whenever I come to Italy.

So it’s with excitement I anticipate the time of year when the city showcases some of Italy’s best assests- design!

The Salone del Mobile 2013 takes place on the 9th-14th April.

Here’s a sneak preview to sample some of the designs which will be showcased.


Valsecchi 1918 will be at the Salone del Mobile 2013 with a new collection ‘many voices’, projected by several designers under the art direction of Nicola De Ponti. The great protagonist is the wood: re-read and reinterpreted with a contemporary sensibility that enhances the texture, the color and the combination with other materials. It also emphasises, in particular, the issues of the joints and of the dry-assembly of the products. Some examples are the different pieces proposed by the Spanish Emiliana Design Studio, including the colored chest Terrace, and those imagined by the rising star of Portuguese design Rui Alves, innervated by a true love for the material.

These two products will be part of a collection of objects, strictly in wood, designed for a young and informal audience, which reflects a new sensitivity towards environmental issues:

Terrazza chest of drawers

design Emiliana Design Studo

iA container unit made of different pieces, which “responds to the need to put in order from the smallest to the largest object according to everyone’s organization”. The drawers, apparently stacked at random, are supported by a structure that allows to move them in order to create new surfaces to be used as shelves.



design Rui Alves
A chair completely made of wood, featured by soft and light shapes.
The project core is the way legs, disposed to create “A”, fit into the armrest/back with a simple joint, inspired to the traditional carpentry of Japanese architecture, which ensures support and stability.


The concept of ‘food’ isn’t lost in this exciting exhibit. I am pleased to present you a really interesting preview useDesign, a brand born in 2009 from an idea by Luca Scarpellini, will participate with N.I.P.S. (vivet homo) at the Fuorisalone 2013 of PADIGLIONEITALIA, within the project Foodmade, a group exhibition of objects / projects inspired and created WITH the food and not FOR the food.

Food as the raw material but also as a key element of the creative and production process.

The “projects’ cooking” will be presented during the Milan Design Week 2013, in the space PADIGLIONEITALIA in via Oslavia 3, Ventura-Lambrate District.

The description of each project will be characterized by a recipe, where the ingredients are the materials used to assemble the object and a brief personal statement of intent will shape the discussion behind the project.

Colé Italian design label
During Salone del Mobile 2013, Cole Italian design label features two new folding screens signed by Catharina Lorenz and Steffen Kaz and new variations on the collection “Tapparelle”, designed by Emmanuel Gallina.

Telo (folding screen) Design: Lorenz|Kaz
A simple and light wood structure acts as a backbone to an object with multiple facets. The most intuitive is a screen whose connotations vary depending on the fabric chosen: from technical raffia inspired by the fifties to the optical seventies; from casual denim with a cartoon imagery to folk aesthetics as a colorful matryoshka; from fur for a visual and touch experience to our precious fabrics for an atmosphere of sweet boudoir.


Opto (folding screen) Design: Lorenz|Kaz
It’s called Opto, because clearly inspired by the world of art and, in particular the Bauhaus. One of the two new folding screens designed by Catharina Lorenz and Steffen Kaz, defined by a wooden frame from the irregular geometry and inside design in all shades of black or bright colors.

“It’s like if one of Lazlo Moholy-Nagy photogram, fleeing from ‘his’ picture, had materialized as an object, which in turn throws other images when light and shadow hit its surface …” says Laura Macagno (art director, with Matteo De Ponti, of the young company).


Tapparelle (sideboard madia, hanging cabinet, bedside table) Design: Emmanuel Gallina

A sideboard madia, a hanging cabinet and a bedside table broaden this collection inspired by the homes of famous writers, composed of elements in natural oak and matt lacquer that explore the traditional technique of office furniture roller shutter. The cupboard, in addition to shelves hidden by shutters, has a bottom drawer for cutlery or small items and a top compartment flap to use with multiple cable ideal for installations to conceal dvd, console, tablet.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Create a website or blog at

Up ↑

%d bloggers like this: